Lindsay is a digital advertising professional with 17+ years of experience. She loves strategic planning, collaborative consultation, and always…driving results. She’s also a proud dog-mom, cat-mom, auntie, and new wife.
Contact me.
WORK EXPERIENCE
Digital Media Consultant → Points South Consulting, Boston
Client Lead → Basis Technologies, Chicago, 2022-2024
Head of Digital Strategy → CRI, Boston, 2019–2022
VP Digital Media → Zozimus, Boston, 2016–2019
What it is about me.
I love the oxford comma. Full disclosure.
My roots are based in search marketing which over the years has evolved into so many more platforms, channels, tactics…
I thrive in designing “the plan” for my clients. Something that is cost-effective, genuine, honest, and will drive results.
And, no this was not written with ChatGPT.
Although I’m not above using it.
Search
Google ads, Microsoft ads, or Yandex, we all need this low funnel, D2C channel to capture and drive revenue.
Social
The most evolving group of channels on a daily basis… whether its something you want in your brand strategy or not, it’s still king (well after content of course).
Analytics
What most marketers forget is the very basics of brand growth. With all the data available to us, someone needs to connect the strings.
Programmatic
Does it make sense for your brand? Sometimes it’s a great lever to pull. Depending on your goals we can define what works best to drive growth.
Reporting
A key component to visualizing results, understanding the market, and defining trends. We’ll work together to determine the best, most efficient way to show results.
Strategy
My heart lives here. Whatever goals and business objectives you have - large or small - we can work together to find the right solution, media mix, testing plan, and KPIs.